Lenovo to conquer the smartphone market in Europe next year

Lenovo Group, attracted by the smartphone market as the next growth driver, could launch its terminals in Europe from 2014.

China's Lenovo Group experienced strong success in sales of computers, enjoying solid growth when most of its competitors have their deliveries settle and allowing it to become the industry leader.

But along with this surge in a market suffering from competition from tablet computers, the company does not hide his appetite for smartphones（Lenovo P780） and tablet computers that are strategic areas to fuel growth.

Having made his debut on the local market, China, Lenovo now wants to become a global player in this segment. Focusing mainly on Android and based on a partnership with Intel to use mobile phones in its Atom chips, the group has demonstrated its capacity for iovation.

Lenovo K900 So logically it is interested in inteational markets, and it should start soon in Europe. According to a report in Le Figaro reported by AFP, Lenovo could offer smartphones on the European markets from the second quarter of 2014.

The director of Lenovo EMEA that says who is none other than former CEO Gianfranco Lanci ... of Taiwan-based Acer, which had raised it on smartphones in 2009 with an ambitious strategy but had the remains elusive.

With sales of mobile（THL W8 Beyond） devices (smartphones and tablets) are now higher in volume than those of its PC, Lenovo wants to take advantage of its favorable position and invite over yet already congested European markets and already suffering from slowing sales attributed to a saturation phenomenon.