The apps have increased by 73 % as the inteet access from mobile devices , matching the browser , which stood at 72% , and it sat like a mature market . This was revealed the V Annual Mobile Marketing Study presented today by IAB Spain eShow under which analyzes trends and developments.
In tablets, doubling access from apps, from 31 % to 62 % in 2013 , linking the use of apps with easier access , instant , fast and customizable for users .
It is accessed via apps on all social and content consumption . In mobile application WhatsApp stands out as the number 1 (70 % ), while Line already holds a 15 % market share. Meanwhile, Facebook and Twitter applications on mobile(Lenovo A850) and tablet already placed in the top 3 downloads. Instead , the browser is the preferred path queries related activities ( health, travel , restaurants and brands ) and shopping ( 61 % ) .
As payment for apps, it already has a market share of 35 % of users , while users still prefer free advertising ( 53 % ) , followed by the freemium ( 35 % ) and payment (12 % ) .
On the other hand, the IAB study reveals that smartphones consumption goes from 58% in 2012 to 80 % in 2013 , with Android operating system most used ( 78 % ) while the rest fall in market share. In addition , consumption of tablets has increased from 23 % to 43 % in just one year.
By brand, Samsung has increased its domain , from 35% in 2012 to 42% in 2013 . Furthermore, Son7y penetration rises and as it falls LG Apple , HTC , Nokia , Blackberry and Huawei.
As inteet access point , the smartphone has managed to equate the laptop for everyday use , with 86 % of users accessing from the laptop and 88% from the smartphone. In tablet the percentage is 45% . In addition , average daily connection from the mobile is 2 hours and 30 minutes and 8 out of 10 users spend over an hour online . Generally the use is for social communication ( 59 % ) , leisure activities ( 20 % ) , calls ( 16%) and Inteet browsing ( 14 % ) .
With regard to mobile(Lenovo A760) advertising , IAB Spain has revealed that more comfortable formats for users who are more simple and integrated content that does not interrupt navigation. By order of the titration is followed by text advertising banners, full screen video and interactive ad .
Other uses of mobile devices are access to email , accessed from the mobile weekly by 78 % of Spanish users , in addition to the increasingly widespread use of geolocation ( 65 % have ever used and 21% usually ) and fairly valued by the population ( 6.5 of 10) . In addition , increased scanning QRs , while NFC technology still little penetration , with only 6 % of the users who know and have used .
The use of mobile devices is increasingly focused among users to find information, reviews and price products when in offline environments . In store , 58% of users use the mobile(THL W300) before buying a product. In addition 35% using mobile when you are watching TV and 32% when watching outdoor ads .
According to IAB Spain , every day users are most in need and would like to access the inteet through other devices beyond those already known. Here comes the interest in having inteet in the car , in glasses or on the clock. In addition, there is significant interest in having inteet in the refrigerator , although little information and technology available.
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برچسب : نویسنده : tibey antelife بازدید : 272 تاريخ : پنجشنبه 4 مهر 1392 ساعت: 13:06